Privacy Policy

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Where your organization uses Newplans for its team, the organization decides what is stored in its workspace. We process that workspace content on the organization's behalf to provide the service.

Account information. Your name, email address and password (stored only as a secure hash), and, if you add them, your phone number, job title, country and profile photo. If you sign in with Apple or Google, we receive the name, email address and, where provided, profile photo that the provider shares with us.

Workspace content. What you and your teammates create or add in a workspace: campaigns, projects, tasks, approvals, comments and team messages, files and creative assets, knowledge documents, notes, contacts and journalists you add, PR and media records, and calendar entries you create in Newplans.

Voice and meetings. Voice notes and spoken requests you record (for example Ask by voice, dictation or turning a voice note into a task), and meeting recordings you upload or record, together with the transcripts and summaries made from them.

Photos and documents. Photos you take or choose and documents you scan, upload or share into Newplans, for example to attach to a task or to read the details from a receipt or document.

Brand and competitor tracking. The brands, competitors, websites, social accounts, topics and search terms you ask Newplans to track, and the public results collected for them (see “Public sources” below).

Device and app information. On the iOS and Android apps: the device platform, device name and app version used for your sign-in session, and a push-notification token if you allow notifications. On the web: browser information, IP address and timestamps needed to keep the service secure.

Usage and diagnostics. Which features are used and technical error reports, as described in “Analytics, diagnostics and cookies” below.

Support and feedback. What you send us through the support form, in-app feedback or email, and our replies.

We use information to:

• provide and operate Newplans on the web and in the apps
• create and secure your account and sign you in
• run the features you use, including AI features you request
• send the notifications and emails you have chosen to receive, and important service messages
• keep the service secure and prevent abuse
• answer support requests and feedback
• understand which features are used and fix errors, so we can improve reliability and usability
• comply with legal obligations

We do not sell personal information, we do not use it for advertising, and the apps contain no advertising SDKs and do not use your device's advertising identifier.

Newplans includes AI-assisted features such as the assistant, drafting, summaries, transcription, analysis of public coverage and creative generation. When you use one, the content needed for that request (for example your question, a brief, a recording you chose to transcribe or the campaign data involved) is sent to the AI provider that performs it, and the answer is returned to you.

We use these providers through their business APIs. According to the providers' API terms, content sent through those APIs is not used to train their models. Providers may keep request data for a limited period for abuse monitoring, as set out in their own terms.

Two AI features run without a click: the daily briefing on Home, written from your tasks, approvals and competitor activity when you open Home (you can turn it off in Settings → Notifications), and the Red zone's daily scan, only if you switch it on.

The assistant prepares; you decide. When the assistant suggests creating or changing something, it shows you a proposal and nothing is saved until you confirm it. Newplans never publishes, posts or sends anything to other people on its own.

To show news, coverage and competitor activity for the brands you track, Newplans collects publicly available information: news articles and publisher feeds, public web pages, public search results, and public social media posts and ads (for example on Meta, Instagram and TikTok).

We show this information with a link to the original source, so you can check it. We keep references to it rather than full copies, for a limited period (see “Data retention”).

We share information with the following providers only as needed to run the feature you use. Each processes it on our behalf under its own terms.

• Hosting: Hostinger (web app and API servers).
• Database: Supabase (PostgreSQL database).
• File storage: our database provider, or an S3-compatible cloud storage provider where configured.
• AI: OpenAI and Google Gemini (assistant, writing, summaries, analysis, image reading, image generation and transcription) and ElevenLabs (transcription, voice and audio features). They receive the content of the request.
• Public competitor and social data: Spyglass (public ads and public Instagram and TikTok posts). It receives the names of the brands you search for or track.
• Public web and news: Firecrawl (reading public web pages and news), Brave Search, SerpApi, GDELT, DataForSEO, Moz and SharedCount. They receive the search terms behind your tracking, such as brand names, topics and website addresses.
• Email delivery: Resend, for sign-in, verification, password-reset, digest and support emails.
• Push notifications: Expo's push service, which delivers to Apple Push Notification service and Firebase Cloud Messaging; and standard web push for browsers.
• Sign-in: Apple and Google, only if you choose to sign in with them.
• Product analytics: PostHog. Error monitoring: Sentry. On the website only, and only with your consent: Google Analytics and Contentsquare. Support chat on the website: Intercom, only when you open it.
• Messaging: Twilio, only for text-message, WhatsApp or call features you choose to use.
• Connected accounts: Google Analytics and Google Search Console, only if you connect them.
• Billing: Stripe. Newplans is free during the beta and the apps do not take payments. If paid plans are introduced later, Stripe processes the payment details and we store only your plan and subscription status, never your full card number.

Information may also be disclosed when required by law, or when necessary to protect users, the service or legal rights.

Product analytics (PostHog) records which features are used, for example that a task was created or a voice request finished, identified by an internal account ID rather than your email address. On the website, session recordings, where enabled, mask all typed text and on-screen content. The apps do not record sessions.

Error monitoring (Sentry) receives technical details when something breaks, such as the screen, the failed operation and a request reference, so we can fix it.

We never send the content of your workspace, documents, notes, voice notes, meeting recordings or transcripts, AI prompts or responses, contact details, passwords or access tokens to analytics or error monitoring.

In the apps you can turn off usage analytics at any time in Settings → Privacy & data.

The Newplans iOS and Android apps use the microphone, camera, photo library and notifications only when you start a feature that needs them, and only after you grant permission. You can withdraw a permission at any time in your device settings. The apps do not access your device's contacts, calendar or location.

Your sign-in is kept in your device's secure storage. Short voice notes are transcribed to perform your request and are not kept as audio files on our servers; meeting recordings you choose to save are stored in your workspace.

Account information is kept while your account exists. Workspace content is kept until you or your workspace's administrators delete it, or the workspace is deleted.

Public source references collected for tracked brands expire after about 90 days; longer-term trend observations are kept for about 400 days. Cached results from data providers are removed when they expire.

Database backups are encrypted and kept for up to 90 days, after which they are deleted. Deleted information can remain in these backups until they expire.

We may keep limited records longer where the law requires it, for example for accounting or to resolve disputes.

You can delete your account yourself, in the app under Settings → Privacy & data → Delete account, or on the website under Settings → Profile. Before you confirm, Newplans shows exactly what will be deleted, and asks you to type your email address. For your security, the app asks you to sign in again if your sign-in is not recent.

Deleting your account permanently removes your profile, sign-in sessions, devices and push tokens, notifications and memberships. Any workspace in which you are the only member is deleted with all of its content and files. A workspace that still has other members must first be handed over to another owner; your comments and messages there stay with that workspace but are no longer linked to you.

Depending on where you live, you may have the right to access, correct, delete or export your personal information, and to object to or restrict certain processing.

You can correct your profile at any time in Settings → Profile. You can download a copy of your data (your profile, workspaces, tasks and work, comments, notifications and team messages) as a file, in the app under Settings → Privacy & data → Download my data, or on the website under Settings → Profile.

Newplans and its service providers may process information in countries other than the one where you live, including the United States and the European Union. Where the law requires it, we rely on appropriate safeguards offered by our providers for these transfers.

Newplans is a professional tool and is not intended for anyone under 16. We do not knowingly collect personal information from children under 16. If you believe a child has given us information, contact us and we will delete it.

We may update this Privacy Policy as the product, the law or our practices change. The updated policy will show a new “Last updated” date, and we will tell you in the app or by email before a material change takes effect.